To provide my clients with powerful SEO strategies for business takes lots of hands on dedication. Patient business owners are rewarded with significant long term, lasting traffic implications.
White Hat SEO services are certainly not “quick” nor always popular. The internet is riddled with Guru’s and vendor’s promising page#1 Google lickety split
Search engine optimization (SEO) consists of these essential aspects:
On-Page SEO – Proper use title tags, meta tags, links, etc.
On-Website SEO – Does your website meet W3C Coding Standards?
Off-Website SEO – Do you Blog consistently, grow natural links, and have good directory listings?
Local SEO – Adding Business Citations or NAP (name, address, phone) to most appropriate platforms.
The best places are dependent on your vertical. This will make a big difference in your local organic search results. I recently read a report that stated, 25% of small businesses cannot be found online. How can this happen? Lack of focus on proven Local SEO strategies resulting in very poor organic searches on Google, Yahoo, and Bing.
Powerful SEO strategies for business result in far better Local SEO. A typical business citation or listing will mention your business name, phone number, address, website, or a combination. Google’s local search results look for these citations including your URL, website address. The idea is to have more on higher quality sources. You also must verify there is not duplicate listing throughout the web. It just looks like you don’t care and neither will the search engines. Submitting your business is not difficult. There are many service providers who can help with this. Once it’s done, you periodically monitor for correctness and it’s done. You can now check off another very important aspect of Local SEO.
Powerful SEO strategies for business only come from honest and professional SEO’s who understand your business was not built on empty promises. Cheating the system, taking short cuts by using slick SEO tactics to game the search environment, will likely spike initial traffic and sales. Then, you’ll experience a sharp drop in traffic when the trickery is discovered. Not only that, your domain name (website address) may be wiped out. Forget about ever getting it ranked again, your business website is toast. How would that make you feel? That’s equivalent to building a beautiful new car dealership and then having it burn down suddenly. Your really still in business, but the task of selling and servicing cars is almost impossible.
So what is the solution? Hire a solid SEO Consultant who uses expert skills, not tricks to rank your chosen keywords and web pages. Be satisfied knowing your now on the correct path to long term ranking rewards based on trusted, original content and quality links.
In future blog posts look for more on this subject. You will find quite a bit written on this subject lately. My background in Automotive gives me unique insight as to what works for car dealers and what does not. I will reveal what websites are the best place for car dealers to leave citations.